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What is web page optimisation?

Web Page Optimisation. What is it? Why is it important?

If you have been thinking about creating your own website, the general common person doesn’t even think about web page optimisation, this is only because they have no idea what it is or why it is important. So this article will simply explain the basics of what web page Optimisation is and why it is so important.

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I have recently come across a website that a client showed me they created, they asked me why it is not ranking at all. The moment I opened the site, I could see instantly that NO page optimising was done. We have the great tool called Google at our disposal, this cool tool allows people to complete a search based on a Keyword or Phrase, when a user (like yourself) enters in some choice of words, Google with their smart brains called Algorithm determines based on the keyword what is to be shown in the results that are returned. Now, I had noticed on my clients web page, that ALL pages were called page 1, page 2 etc… Now if a person was to complete a search based on ‘page 1 or page 2’ this site may become visible, but that is not what you want to be ranking for right? In any case it is most unlikely it will even appear as there are many factors to optimising a page correctly. Google’s search engine is a smart engine, but it is still not super human or anything, so in order to tell google what the page or site is about, we have what is called Code behind the page, this code is all text. Google can read this text to see what it is about. So you need to tell Google what your page is about by way of keywords with your content.

  web page optimisation

For me to fix my clients website, I would need to make a lot of changes in order for it to be readable & optimised. First I would be re-writing all the content, but if you were happy with your content, then simply make some changes to your page so Google can understand what your page is about. This is web page Optimisation.

If you are using a platform like WordPress or similar, you will be able to easily make the changes, you may need to look at your platform for anywhere in the editing area or perhaps you have a special area for the SEO. In any case, take these things into consideration and make the changes accordingly to make your page a little more understand to Googles robots.

Title Tags:

Make each page title according to the page content. If your page is about Car Repair Services, If this is my choice of Keywords (key phrase) the page you have created is the page that talks about what type of services you do for clients, then you will title this page as “Car Repair Services” Now I would go one better, because this type of business will be directed to Local people only in most cases, so I would insert something like “Sydney Car Repair Services – Car Repair Mechanic specialists in Sydney” By simply adding your suburb or surrounding target area, you are localizing your webpage to local customers who may be searching for a Car Repair Service in Sydney.

Heading Tags:

In your content you should create some heading tags. Generally if you are using  a platform of some kind, the title tag will most likely become what is called a “H1 Tag” This is a Heading Tag. For the rest you can add in your content to help define your page better by adding H2, H3 and so forth. It is not always possible to to add all the H tags within your content as they may not be required, the objective is to format your page according to your user so it is easier for them to read. Let me try and do a example of our Car Repair Services page. I most likely would add a Heading 2 Tag “H2” at the top, as my title is already taking the H1 tag. I may choose to write something on the lines of  “Our Car Repair Services for Sydney Motorists”  in a H2 Tag. Then following in normal font start telling the reader about your services. Other Tags that I may choose to try would be (perhaps in a H3 tag) “Car Repairs Services for Sydney Pensioners” then provide some great information about this, telling a pensioner what services you can do for them. Get my drift?

While writing your content, be sure to make it sound natural, read it out aloud so it sounds completely natural as you don’t want to over optimise your page content. Throughout your normal text you will want to add the keywords, these keywords would be “Sydney Car Repair Services” You just need to talk naturally with these keywords placed in.

Make your  keywords standout:

With your keyword, I would choose to only Bold the text “Sydney Car Repair Services” Maybe once or twice. I would also Link one of these phrases to another page within your website, and anchor link one of them out to a related website that is of great value.  Even to your Google Places page if you don’t know where to go to encouraging your customer/user to go write a review on your business. Using Italics and underline your keywords once only also.

Keyword density:

This can be a little tricky sometimes. With web page optimisation Keyword Density is really the weight of how much you are using the keyword. Too little you are not letting the Search Engine know the importance of your topic, too much you may be trying to make it to obvious, this could be classed as stuffing or you are trying to over do it. If you are using a platform like WordPress, you could use a plugin called Yoast. This can be a helpful plugin, but it can be a little too confusing to the everyday user, so be prepared to the “need” to learn it. But it can be useful to see what your Keyword Density is within your content.  Without trying to confuse you with % numbers, If you are writing about a subject, talk about that, your keywords will automatically be added as your write. if you do, you should be ok.

Image Alt Tags

If you plan to have images on your website, you should in fact make sure these are correctly tagged. Google and other search engines cannot read images, as they can only read text, you have to tell google what the image is. Name your images to what you are talking about. Again, if using a platform, the CMS should have the ability to help you place this in. If you are not using a CMS of some kind, then you should know how to insert ALT tags using the HTML area in your code. OR contact your developer.

Not only will these ALT tags be useful to Search Engines, but they are most useful for accessibility for people with some form of disability. Some programs can read a web page, so if you are in effect placing text behind the image, this then can be shared with such people, therefore everyone including the search engines enjoy your website and they have a better experience on your site.

Conclusion and out come!

So these are just the basics web page optimisation techniques that can be done to help a search engine like Google understand what your page/site is about so they can position you better so you can be found. If you make sure what you write is for the intended user and your information is unique as well as provides the intended information to get across to a reader, then you are doing the right thing. We have to remember, Google is smart, but the little robots that come and scan your page to read it is not a human, Even Googles algorithm is not an exact science. Remember we are dealing with technology here, so you still need to tell it what your page is about so it can read your page and make up all the little facts it is programmed to look for to help determine your subject.

By applying these principles to all your pages, you will have a better chance in being found on a search engine. Web Page Optimisation is something that you have to play with on a regular basis and over time. It is something that needs to be changed and tested to obtain the best outcome, it should also be used with Goal settings in Google Analytics to try and get the best outcomes, you can always hire a SEO expert to help you out!  If you do nothing, then you will gain nothing!

Get a SEO expert on the job!

Hope this helps. If you found this somewhat interesting, feel free to comment below and subscribe for more helpful articles, and don’t forget to share this post using my social share buttons.

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